Stop paying for roofing leads that don't turn into jobs.

Halo Strategic runs pay-per-lead generation for roofing contractors, built on the same principle behind every Halo engagement: diagnose the funnel before scaling the spend, so the leads you pay for are ones your team can actually close.

Talk to Halo About Roofing Leads

Pay for qualified leads, defined upfront. No pitch deck. Prefer to skip the form? Book a call directly →

The Problem

More leads isn't the same as more jobs.

It's easy to judge a lead-gen campaign on volume: more form fills, more calls, more names in the CRM. It's a lot harder to tell, without looking closely, how many of those leads were actually in your service area, ready to buy, and worth your crew's time to follow up.

Why This Happens

Raw cost-per-lead can swing wildly, and it hides the real problem.

Across home-improvement verticals, raw cost-per-lead has been seen to swing by a factor of ten on the same day, depending on targeting, creative, and how tightly a lead is defined before it's counted as one. Contractors who complain about "bad leads" are often losing the job somewhere in their own follow-up, not in the lead itself, but without separating those two problems, it's impossible to know which one you're actually paying to fix.

That's the distinction a pay-per-lead arrangement needs to get right before scaling: what counts as qualified, agreed upfront, not decided after the fact.

Roofing Lead Generation, Pay Per Lead

You pay for leads that meet criteria you agree to upfront.

Before any campaign launches, Halo defines what "qualified" actually means for your business: service area, project type, and whatever signal matters most to you. You're not paying for raw volume, you're paying for leads that meet that definition.

A defined, agreed standard for what counts as a qualified roofing lead before any spend goes live
Campaign build and management across the channels that fit how roofing customers actually search
Ongoing tracking to confirm leads are landing inside your service area and project criteria
An honest read if the constraint turns out to be follow-up speed rather than lead quality

Real Home-Improvement Lead Generation Experience

Built on real numbers, not a pitch.

Halo's founder ran paid-social lead generation across solar, conservatory roofs, kitchens, double glazing and other home-improvement trades for six years. Real, documented figures from that work (UK market):

£102,663.59combined ad spend across home-improvement campaigns

15,797leads generated at a blended £6.50 cost-per-lead

£2 – £20real CPL range across different verticals and audiences

10xCPL swing observed on the same day, same trade, different targeting

This includes real conservatory-roofing lead generation, alongside solar, kitchens and double glazing, presented honestly as home-improvement experience rather than a claim of specific US residential-roofing case studies. The same measurement discipline applies directly to roofing.

Who You're Talking To

Fabien Alexander

Founder, Halo Strategic

Fabien founded and ran a home-improvement lead-generation agency for six years, working across solar, conservatory roofs, kitchens, double glazing and other trades, with clients including Mercedes-Benz Trucks & Vans, AJ Renewables and TQL Kitchens. What that work taught him: generating a lead and generating a sale are two different problems, and installers who complained about "bad leads" were often losing the sale in their own follow-up, not in the lead itself. By 2024 he was qualifying leads on cost-per-acquisition, conversion rate and lifetime value before ever discussing volume, the same discipline Halo now applies to roofing lead generation.

Fabien Alexander speaking on stage at The Growth Summit 2026

What Happens

Define qualified, then launch.

Discovery call

We define what "qualified" means for your business before anything launches.

Campaign build

Halo builds and manages the campaign against that agreed standard.

Pay per qualified lead

You pay for leads that meet the criteria you agreed to, not raw volume.

Before You Talk to Us

What people ask first.

What counts as a "qualified" lead?

Whatever matters most to your business, agreed before any campaign launches: service area, project type, and any other signal you define. Nothing is decided after the fact.

How is pricing determined?

Pricing is discussed on the initial call once your service area, project types and volume expectations are understood. There's no generic rate card, because what counts as qualified differs by business.

I've been burned by lead-gen before. How is this different?

Most lead-gen arrangements are paid on volume, which rewards quantity over fit. This one is paid on an agreed definition of quality, which is a different incentive entirely.

Do you work with more than one roofing company in my area?

That's discussed directly on the call, before any commitment, so you know exactly what you're agreeing to.

What if the real problem turns out to be our follow-up, not the leads?

You'll be told that honestly. It happens more often than businesses expect, and it's a better answer than continuing to pay for more leads that were never going to close.

Start Here

Talk to Halo About Roofing Lead Generation.

A direct conversation about your service area, project types, and what "qualified" should mean for your business. If it isn't the right fit, you'll be told plainly.

Thank you. Your message has been sent. We'll be in touch within one business day to discuss roofing lead generation.

Qualified leads, defined upfront. No pitch deck. Or book a call directly →