Find what's actually holding your business back.
Halo Strategic diagnoses the commercial constraint behind stalled growth, before you spend more on marketing, sales, or technology.
Marketing isn't always the problem. Sometimes it's the offer. Sometimes it's the customer journey. Sometimes it's lead quality, or conversion, or what happens after the lead arrives. We find out which.
Start with a Commercial Diagnostic Take the Free Health CheckEvery department can be doing its job well, and the business still underperforms.
Marketing optimises for leads. Sales optimises for conversion. Operations optimises for delivery. Leadership wants profitable growth.
Every one of those can be working exactly as intended, and the business can still underperform, because no one is responsible for how they fit together. Not conflict. Just nobody watching the whole system.
Halo is for businesses asking questions like:
- "We're generating leads, but they're not converting."
- "We're spending more on marketing, but growth isn't following."
- "Our sales and marketing teams aren't aligned."
- "We don't know where the commercial bottleneck actually is."
- "We're about to invest heavily. We want to know what to fix first."
If those questions sound familiar, start with the Diagnostic →
Most businesses get monthly marketing reports. Very few get evidence-backed commercial recommendations telling them what to do next.
That's the gap Halo exists to close. Halo is a Commercial Growth Consultancy: a commercial operating partner, not a vendor. Where a vendor sees a campaign, Halo sees a customer journey; where a vendor sees a department, Halo sees one commercial system that either works together or quietly doesn't.
The work isn't to run your marketing. It's to tell you, with evidence, what's actually happening in your business, and what to do about it.
Built from experience, not a template.
Fabien Alexander has worked across the parts of a business that most companies manage separately: enterprise sales, advertising technology, travel, partnerships and running his own agency. That breadth changes how Halo diagnoses growth problems, because the constraint is rarely sitting neatly inside one department.
SuperAwesome · Sojern · TravelSupermarket
Alexander Twelve · Alexander Home · Nordic Markets
Performance Interim · GQL · Halo Strategic
Different environments. The same recurring lesson: the problem you're asked to fix isn't always the constraint actually limiting the business.
That pattern is why Halo starts every engagement with diagnosis, not a proposal. The full story →
Every engagement starts inside your actual systems, not a template.
Halo traces how a real customer moves through your business, end to end, before recommending anything.
From there, you get a clear signal on every part of the business that matters: scale this, hold that, fix this first - backed by evidence.
The signal is not the decision. It's what makes the decision faster and better-informed.
The call is always made with judgement, by a person who knows your business, never handed off to a dashboard. That judgement is described in full on How Halo Thinks.
The result isn't another opinion in the room. It's growth investment that finally goes where it actually works.
Halo exists to diagnose commercial constraints before you invest in growth.
That's commercial confidence - the difference between guessing and knowing on the calls that actually matter. Not by replacing judgement. By strengthening it with evidence you can actually rely on.
One journey, in the right order, not a menu of deliverables.
Diagnosis before prescription, always. Start with a Commercial Diagnostic, the first paid step. See how every stage connects on the Product Journey.
Check
Commercial Health Check · Free, 10 minutes
A quick self-assessment: is there enough commercial friction here to investigate further? Free →
Diagnose
Commercial Diagnostic · $995, 90 minutes
An expert-led session identifying your primary commercial constraint and what to do next. Start here →
Investigate
Commercial Audit · From $7,500, 3–6 weeks
A full evidence-based investigation, for businesses committing significant growth investment. The flagship engagement →
Transform
Commercial Transformation
We fix the constraint the evidence identified, scoped to the diagnosis, never sold without one behind it. See where this fits →
Partner
Strategic Partnership
Ongoing independent commercial advice as the business evolves, once real alignment is achieved. See where this fits →
We don't:
- Prescribe more ads before understanding the constraint
- Sell technology because it's fashionable
- Equate more leads with more growth
- Recommend a redesign simply because the website looks dated
- Bury recommendations beneath an 80-page strategy deck
- Promise outcomes we can't evidence
We diagnose first.
Run a marketing agency? Bring Halo in before you pitch.
Halo diagnoses the commercial problem before any implementation is recommended, so your agency walks into the room with an evidence-backed brief instead of a cold pitch. See how Agency Partnerships works →
Real diagnoses, real decisions, not testimonials.
From Reacting to Leading
A client's agency relationship had become "launch campaigns, react to issues." The real constraint wasn't performance. It was broken tracking that made every number untrustworthy. Fixing the plumbing first moved the relationship from execution to genuine account leadership.
Read the diagnosis →The Data That Was Never Missing
A client believed they had no visibility into what happened after a lead converted. They did. It just hadn't been translated into anything usable. Reframing existing data justified holding spend exactly where a surface-level metric said to cut it.
Read the diagnosis →What Fabien has learned from working inside the commercial system, not just the marketing function.
43 pieces, each tested against a real engagement before publishing. Four to start with:
The Commercial Question Comes Before the Commercial Solution
Why the diagnosis has to be right before any fix does.
Read the article →What Counts as a Qualified Lead Isn't Universal
The definition your CRM uses might not be the one costing you sales.
Read the article →Marketing Problem or Commercial Problem?
Two real engagements on why that distinction changes everything.
Read the article →Six Places Revenue Quietly Leaks
None of them show up in a standard marketing report.
Read the article →Halo also generates qualified customer enquiries for selected businesses on a pay-per-lead basis. Not simply more names. Not volume for volume's sake. Commercially useful opportunities, because a lead is an input into the commercial system, not the outcome.
Every recommendation is grounded in evidence.
Halo's thinking wasn't developed in a workshop. It was refined through repeated commercial engagements across multiple industries, tested against real accounts before it was ever written down. Four real numbers from real engagements, not illustrative ones:
The ideas behind Halo's approach exist because they solved the same commercial problem more than once, not because they looked good in a slide deck. Every number above, and the diagnosis behind it, is written up in full on Selected Engagements.
Start with a Commercial Diagnostic.
A structured, paid session focused entirely on understanding your business, backed by the Halo Clarity Guarantee: real clarity on what's holding you back and what should happen next, or your investment back. If Halo isn't the right partner, we'll tell you. Prefer to read about it first, or start with something free instead? See the Commercial Diagnostic page, the Commercial Audit, or the free Commercial Health Check. Prefer to just talk? Book a call directly.