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Cookie Policy

Last updated: 25 July 2026
Short version: this site uses Google Analytics 4, deployed through Google Tag Manager, to understand traffic and page performance. It does not use advertising or retargeting cookies. This page will be updated first if that changes.

What a cookie is

A cookie is a small text file a website can ask your browser to store, typically used to remember you between visits or track behaviour across a site.

What we currently use

CookieSet byPurpose
_ga, _ga_*Google Analytics 4Distinguishes visitors and sessions for aggregate site analytics.
Form handlingNetlify FormsMinimal functional cookie/token as part of standard anti-spam and submission handling.

We do not set advertising, retargeting, or cross-site tracking cookies. If that changes, for example if Google Ads conversion tracking or a retargeting pixel is added, this page will be updated first, and the date at the top will change.

Google Analytics

Google Analytics 4 is deployed through Google Tag Manager (container ID GTM-T49HRT6J) to understand which pages are viewed, how visitors arrive at the site, and which pages lead to a Commercial Diagnostic or Audit enquiry. This is aggregate, statistical data, not used to identify you individually. See Google's own policies at policies.google.com/privacy.

Fonts

This site loads typefaces from Google Fonts. This involves your browser making a request to Google's servers, which Google's own policies govern, but this method does not set a cookie in your browser under Google's current font-serving setup.

Controlling cookies

On your first visit, a banner lets you accept or reject analytics cookies. Google Analytics only loads if you accept; it never loads if you reject or before you choose. Your choice is remembered in your browser so you won't be asked again on this device unless you clear your site data.

You can also control cookies through your browser's own settings, and opt out of Google Analytics specifically using Google's browser add-on.

Changes to this policy

If we add advertising cookies or any other new tracking tool in future, this page will be updated first, and the date at the top will change.

Contact

Questions about this policy: [email protected].

Halo Strategic HALO STRATEGIC

A Commercial Growth Consultancy. Our job is to help leadership make better commercial decisions.

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