Insights
What Halo has learned, written down.
Every idea here has been tested against a real commercial engagement before it was published, the same standard already applied to How Halo Thinks and Selected Engagements. Nothing here is theory.
Leadership & Commercial Decision Support
Why Every Department Can Be Doing Its Job Well and the Business Still Underperforms
Most growth conversations start by asking which department is underperforming. Usually, that's the wrong question. Two real engagements show why.
Read the article →Commercial Diagnosis & Constraint-Finding
How to Tell a Marketing Problem from a Commercial Problem
A disappointing number almost always gets blamed on marketing first. Two real engagements show why that's often the wrong diagnosis, and how to tell the difference.
Read the article →