A structured, paid session built to leave you with real clarity: what's actually holding your business back, and what should happen next. Backed by the Halo Clarity Guarantee.
Request Your Commercial Diagnostic - $995Not ready to commit? Start with the free Commercial Health Check instead →
A structured 90-minute session identifying your primary commercial constraint. You receive:
Notice there's no promise to fix anything. The promise is clarity.
Most audits look at one department's numbers. The Diagnostic follows a customer through the entire commercial system, because the place growth breaks down is often a handover between stages, not the stage everyone is looking at.
Along that journey, the session tests the areas where commercial constraints most often hide:
| Area | The question it answers |
|---|---|
| Market & message ICP, positioning, messaging | Are you reaching the buyers most likely to buy, and do they understand why you're the better choice? |
| Acquisition Channels, creative, funnel | Is each channel capable of reaching more of the right market, or is it being asked for volume it can't profitably produce? |
| Measurement CRM, tracking, attribution | Can you trace a sale back to where it started, and can the numbers behind your decisions actually be trusted? |
| Sales Qualification, follow-up, sales process | What happens after a lead arrives, how fast, and who owns it? Where are good opportunities being lost? |
| Commercial economics Lead cost, lead value, margin | What does a customer actually cost to win, what are they worth, and does growth on the current model make money? |
The output isn't a score for each area. It's a judgement on which one is the binding constraint right now, and what to do about it first. The frameworks behind that judgement are set out on Frameworks.
| Commercial Diagnostic | Commercial Audit | |
|---|---|---|
| Cost | $995 | $7,500+ |
| Length | One 90-minute session | Three to six weeks, depending on scope |
| Basis | A structured diagnostic session | Interviews, CRM and analytics review, financial analysis |
| Output | A high-level action plan | A full evidence-backed diagnosis and action plan |
The Diagnostic gives you a first, expert-led read. The Audit is where that read gets tested against real evidence, in full depth. Need deeper evidence? The Audit normally follows the Diagnostic, once the situation warrants a full investigation, rather than something to buy first. Full detail on the Commercial Audit page. To see how every Halo product fits together, see the Product Journey.
The Diagnostic is built for leadership teams in situations like these:
It draws on pattern recognition built across a wide range of growth systems, including roughly 280 recorded meetings with around 30 companies in 2026 alone, through Fabien's current agency role and partner relationships. More on that background.
If you're not yet ready to commit to a paid session, start with the free Commercial Health Check instead, a 10-minute self-assessment that gives you an initial signal before you invest anything. Curious how Halo actually reasons through a business? See How Halo Thinks.
Most SME leaders don't need a six-month transformation programme, they need a straight answer about what's actually limiting growth, from someone who isn't selling the fix. The Commercial Diagnostic is built for that moment: no procurement process, no multi-stakeholder sign-off, no retainer. One session, one written summary, a clear next step, or none, if none is warranted.
No. The Diagnostic is best suited to SME leaders and growth-stage businesses, typically operating in the £1m–£20m revenue range, who need clarity before committing to anything larger. If your business is too early-stage for a structured diagnosis, we'll tell you that directly and refund you under the Clarity Guarantee.
Just the 90-minute session, plus a short pre-session questionnaire, about 15 minutes. No week of stakeholder interviews, no data room.
Start with the free Commercial Health Check, a 10-minute self-assessment that gives you a directional read before you invest anything.
A Commercial Diagnostic should leave you seeing your business differently: what's actually holding it back, and what should happen next. That's the only thing we're promising.
This isn't a promise about revenue, growth, or results, those depend on decisions only you can make. Clarity is the part we control, and the part we're willing to guarantee.
Send a short enquiry below. We reply within one business day to confirm your session, take payment, and send a short pre-session questionnaire (about 15 minutes).
90 minutes, focused entirely on identifying leakage, friction, and your likely primary constraint.
A written high-level action plan. If warranted, we'll propose a Commercial Audit next.
You'll leave the session with a plain-language read on where your commercial leaks are, and what to do about it first, whether or not you ever engage Halo again. See real examples of that kind of diagnosis on Selected Engagements.