Stage One - Discover

The Commercial Diagnostic.

A structured, paid session built to leave you with real clarity: what's actually holding your business back, and what should happen next. Backed by the Halo Clarity Guarantee.

Book Your Commercial Diagnostic - $995

Not ready to commit? Start with the free Commercial Health Check instead →

What it is

A structured diagnosis, not a sales pitch.

A structured 90-minute session identifying your primary commercial constraint. You receive:

Notice there's no promise to fix anything. The promise is clarity.

Diagnostic vs. Audit

Two different depths, on purpose.

Commercial DiagnosticCommercial Audit
Cost$995$7,500+
LengthOne 90-minute sessionThree to six weeks, depending on scope
BasisA structured diagnostic sessionInterviews, CRM and analytics review, financial analysis
OutputA high-level action planA full evidence-backed diagnosis and action plan

The Diagnostic gives you a first, expert-led read. The Audit is where that read gets tested against real evidence, in full depth. Need deeper evidence? The Audit normally follows the Diagnostic, once the situation warrants a full investigation, rather than something to buy first. Full detail on the Commercial Audit page. To see how every Halo product fits together, see the Product Journey.

Who it helps

Businesses ready for a real, expert-led first look.

If you're not yet ready to commit to a paid session, start with the free Commercial Health Check instead, a 10-minute self-assessment that gives you an initial signal before you invest anything. Curious how Halo actually reasons through a business? See How Halo Thinks.

Built for SME leadership

Not enterprise complexity. A straight answer.

Most SME leaders don't need a six-month transformation programme, they need a straight answer about what's actually limiting growth, from someone who isn't selling the fix. The Commercial Diagnostic is built for that moment: no procurement process, no multi-stakeholder sign-off, no retainer. One session, one written summary, a clear next step, or none, if none is warranted.

Is this too small an engagement for my business?

No, most Diagnostic clients are SME leaders, typically £1–20m revenue, who need clarity before committing to anything larger. If your business is too early-stage for a structured diagnosis, we'll tell you that directly and refund you under the Clarity Guarantee.

How much time does my team need to give this?

Just the 90-minute session, plus a short pre-session questionnaire, about 15 minutes. No week of stakeholder interviews, no data room.

What if we're not ready to spend $995?

Start with the free Commercial Health Check, a 10-minute self-assessment that gives you a directional read before you invest anything.

The Halo Clarity Guarantee

If you don't leave with real clarity, you don't pay.

A Commercial Diagnostic should leave you seeing your business differently: what's actually holding it back, and what should happen next. That's the only thing we're promising.

If you don't leave with real clarity, tell us within 14 days and we'll refund your Diagnostic in full. No further questions.

This isn't a promise about revenue, growth, or results, those depend on decisions only you can make. Clarity is the part we control, and the part we're willing to guarantee.

What happens

One session, then a written action plan.

01

Book & pay

Book your Commercial Diagnostic and secure your session.

02

Diagnostic Session

90 minutes, focused entirely on identifying leakage, friction, and your likely primary constraint.

03

Action Plan

A written high-level action plan. If warranted, we'll propose a Commercial Audit next.

Outcomes

Clarity, whether or not you go further.

You'll leave the session with a plain-language read on where your commercial leaks are, and what to do about it first, whether or not you ever engage Halo again. See real examples of that kind of diagnosis on Selected Engagements.

Ready for real clarity?

Book Your Commercial Diagnostic - $995